July stands out as a high-potential month in the summer market.
When people think about the best time to sell a home, spring usually takes centre stage. But July is increasingly proving itself as a strong performing month.
Recent data from Rightmove* shows that July 2025 recorded the highest number of sales agreed in a single month since 2020 - a notable benchmark, particularly given that 2020 followed the market reopening and stamp duty incentives.
So, what drove this increase?
Serious buyers don’t disappear over summer. They become more selective. With more properties on the market and sellers pricing competitively to stand out, buyers in July tend to be motivated, decisive and ready to move forward. In short, they are exactly the kind of buyers you want.
Why is July such a good month to sell a house?
July sits in a sweet spot in the property calendar. The spring rush has settled, but buyer demand hasn't dropped off - in fact, many buyers who missed out earlier in the year are still actively searching and, crucially, they're serious about moving.
Here's why July consistently performs well for sellers:
- Motivated buyers - Anyone still searching in July has a clear intention to move. They're not just browsing; they're ready to make offers.
- Longer daylight hours - More light means your home photographs beautifully and viewings can happen later in the evening, giving buyers more flexibility.
- Gardens and kerb appeal are at their peak - First impressions count, and in July, your outdoor space is working hard for you.
- Less competition than spring - Many sellers list in spring, so by July, the market has thinned out a little, meaning your property gets more attention.
What do buyers look for when searching in July?
Understanding what's on a buyer's mind in July can help you position your home more effectively. Summer buyers tend to prioritise:
- Outdoor space - Patios, gardens, and balconies feel far more appealing when the sun's out. If you need tips on how to make the most of your outdoor space, read this blog.
- Light and airy interiors - Open the curtains, let the light flood in, and consider a fresh coat of neutral paint if walls are looking tired.
- School catchment areas - Families with children are often trying to move before the new school year, making them particularly driven to complete quickly.
- Move-in ready properties - Summer buyers don't want a project. If your home is well-maintained and presented, you're already ahead of the game.
How to make the most of selling your home in July
Knowing July is a great time to sell is one thing - making the most of it is another. Here's how to give yourself the best possible chance:
- Get your valuation sorted early. The sooner you know what your home is worth, the sooner you can make informed decisions. Don't leave it too late in the month, as the market tends to quieten towards the end of August.
- Invest time in your kerb appeal. Mow the lawn, trim the hedges, add a few potted plants by the front door. Got a garden but not sure where to start with kerb appeal? This blog has all the tips you need.
- Be flexible with viewings. Summer schedules can be unpredictable. Buyers may request viewings at short notice or during the evening. The more accommodating you can be, the better your chances of securing an offer.
- Declutter and depersonalise. Buyers need to be able to picture themselves living in your home. A clean, clutter-free space helps them do exactly that.
- Work with an experienced agent. July is busy, and having a professional agent, like us, who knows how to price, market, and negotiate in a summer market is invaluable.
Ready to make your move this July?
If you've been thinking about selling, there's no better time to stop thinking and start doing. July brings together the right buyers, the right conditions, and the right energy in the property market.
So, whether you're upsizing, downsizing, or simply ready for a change of scenery, the key is to act with confidence and the right support behind you. Our local experts are on hand to guide you through every step of the process - from that first valuation right through to handing over the keys.
